It depends on your timeline and goals. If you need results fast, Google & Meta Ads gets you in front of the right people immediately. If you're building for the long term, SEO and GEO compound over time and lower your cost-per-lead as they mature. Most clients see the best results running paid and organic together.

Pricing depends on your ad spend, the scope of services, and how competitive your market is. We don't believe in one-size-fits-all packages — book a call and we'll give you a clear, honest quote based on your actual goals.

No. Your ad spend and our management fee are always kept separate and clearly reported — you'll always know exactly what's going to the platform and what's going to us.

No — and any agency promising a guaranteed ranking position isn't being honest with you. What we guarantee is a proven process, transparent reporting, and consistent execution.

SEO (Search Engine Optimisation) is the process of improving a website so it ranks higher in search results for the terms potential customers are searching, without paying for clicks. It includes technical site improvements, content creation, and building external authority (backlinks) over time.

Typically 3-6 months before you see meaningful ranking movement, with continued growth beyond that. SEO is a compounding strategy — the earlier you start, the sooner it starts paying off.

GEO is the practice of optimising your business's online presence to rank in location-based searches, such as "marketing agency near me," and in Google's local map pack results. It relies on your Google Business Profile, location-specific website content, and consistent local business listings.

AI Overview Optimisation (sometimes called Generative Engine Optimization) is the practice of structuring your website's content so it gets pulled into AI-generated search summaries — like Google's AI Overviews — rather than only appearing as a traditional blue-link result. Instead of just ranking, the goal is to become a source the AI actually cites or draws its answer from.

GEO focuses on being found in location-based searches and Google's map pack. AI Overview Optimisation focuses on being cited as a source in AI-generated answer summaries, which can happen regardless of location. They're related but distinct — many clients benefit from both, especially local businesses that also want to be the trusted answer for informational searches.

No. Most AI Overview citations still draw heavily from pages that already rank well organically, though that reliance is gradually loosening as AI systems begin citing a wider range of sources. A strong organic ranking remains the single best foundation for AI Overview visibility, not an alternative to it.

It's most valuable for informational or comparison-style searches, where AI Overviews are more likely to appear. For highly local, transactional searches ("plumber near me"), Google's local map pack still tends to dominate over AI Overviews — so for local businesses, we usually treat GEO as a complement to Local SEO, not a replacement for it.